NEWSLETTERS
Newsletters are my personal favorite.
You can share company changes, tips, inform customers of business goals, announce new services, products or employees.
They serve as an informative "creative" piece and shows that you are consistent with keeping your valuable customers and consumers informed!
OK. story time... I had my own newsletter for many, many years. I mailed out to 500 - 1500 customers and a large amount of that was prospects. Time after time and year after year I contiplated if it was worth all the time, effort and expense that went into the project. Then one day a prospect (MAJOR) called and placed an order that paid for all the years of doing my newsletter! I also then realized that many of my customers took notice of my newsletter and seemed to order more due to suggestions, etc. in my masterpiece of a newsletter!
So, don't underestimate the power a newsletter can do for your business! We'd like to think of newsletters as one of our specialties because we love to "create" them for one, it's continual (what can I say - we love that!) and we know first hand the type of results it can bring in - even if it takes years! :-)
